Your Privacy Choices
Last Updated: September 1, 2026
At VELMORA, we respect your privacy and want you to understand the choices available to you regarding the collection, use, disclosure, and sharing of your personal information.
VELMORA is the consumer-facing brand of the online store operated by:
Shanxi Xiangyi Network Technology Co., Ltd.
This page explains how you may exercise certain privacy choices when visiting dbmgshop.com, purchasing VELMORA coffee machines or related products, or otherwise interacting with our services.
Your available rights may vary depending on where you live and which privacy laws apply to you.
1. Privacy Contact
For questions about your privacy choices or to submit a privacy request, contact:
Privacy Contact Email:
service@dbmgshop.com
Please include enough information for us to identify the relevant account, order, or customer record.
We may need to verify your identity before completing certain privacy requests.
2. Cookie Preferences
Our website may use cookies and similar technologies for different purposes.
These technologies may generally fall into the following categories.
Necessary Cookies
Necessary cookies support essential functions such as:
- Shopping cart functionality
- Checkout
- Security
- Fraud prevention
- Customer authentication
- Session management
- Payment-related functionality
- Basic website operation
These cookies are generally required for the Site to function properly and may not be fully disabled through our cookie preference tools.
Analytics Cookies
Analytics technologies may help us understand:
- Website traffic
- Pages viewed
- Products viewed
- Customer navigation
- Cart activity
- Checkout activity
- Website performance
- Conversion activity
Where required by applicable law, analytics cookies may be subject to your consent or privacy choices.
Marketing and Advertising Cookies
Where enabled, marketing technologies may be used to:
- Measure advertising performance
- Attribute purchases to advertising campaigns
- Understand marketing effectiveness
- Create advertising audiences
- Deliver more relevant advertising
- Measure customer interactions with advertisements
You may have the right to limit or opt out of certain marketing and advertising technologies depending on your jurisdiction.
3. How to Change Cookie Preferences
Where cookie preference controls are available on dbmgshop.com, you may use them to:
- Accept optional cookies
- Reject optional cookies
- Change previously selected preferences
- Limit analytics technologies
- Limit marketing or advertising technologies
Changing cookie preferences does not generally affect cookies that are strictly necessary for core Site functionality.
You may also manage cookies through your browser settings.
Please note that blocking certain cookies may affect some optional website functions or personalization features.
4. Do Not Sell or Share My Personal Information
VELMORA does not sell personal information for money.
However, under certain U.S. privacy laws, some disclosures of personal information to advertising, analytics, or marketing providers may potentially be considered a:
“sale”
or
“sharing”
even when no money is exchanged.
Where applicable law provides this right, you may request to opt out of the sale or sharing of your personal information.
To submit such a request, you may:
- Use any available “Do Not Sell or Share My Personal Information” privacy control on our Site, or
- Contact us at service@dbmgshop.com
5. Targeted Advertising Choices
Certain advertising technologies may use information about your interaction with our Site to measure or personalize advertising.
Depending on applicable law, you may have the right to opt out of processing for:
- Targeted advertising
- Cross-context behavioral advertising
- Certain personalized advertising
- Advertising audience creation
- Certain advertising-related data sharing
Where available, you may exercise these choices through:
- Our privacy preference controls
- Cookie settings
- A “Do Not Sell or Share” mechanism
- Supported browser-based opt-out signals
- Email request to service@dbmgshop.com
6. Global Privacy Control
Where required by applicable law and technically supported, our Site may recognize qualifying browser-based privacy preference signals such as:
Global Privacy Control (GPC)
A valid GPC signal may be treated as a request to opt out of certain sale or sharing activities for the browser or device from which the signal is sent, where required by applicable law.
Because privacy signals may operate on a browser or device basis, you may need to enable the preference separately on different browsers or devices.
7. Access Your Personal Information
Depending on applicable law, you may have the right to request information about personal data we maintain about you.
This may include information concerning:
- Categories of personal information collected
- Specific personal information maintained
- Sources of information
- Purposes for using information
- Categories of third parties receiving information
To request access, contact:
8. Request Correction
If you believe personal information we maintain about you is inaccurate, you may request correction where applicable law provides that right.
For example, you may request correction of:
- Name
- Contact information
- Account information
- Certain customer records
Some transactional records may need to be retained as originally recorded for legal, tax, accounting, fraud-prevention, or dispute-resolution purposes.
9. Request Deletion
Depending on applicable law, you may request deletion of certain personal information.
We may not be able to delete information that we are required or permitted to retain for purposes such as:
- Completing a transaction
- Processing a return
- Providing warranty support
- Fraud prevention
- Security
- Accounting
- Tax obligations
- Legal compliance
- Resolving disputes
- Enforcing agreements
Where an exception applies, we may retain only the information reasonably necessary for that purpose.
10. Data Portability
Where applicable law provides this right, you may request certain personal information in a portable and reasonably usable format.
Availability of portability may depend on:
- Your jurisdiction
- The type of information requested
- Applicable legal requirements
- Technical feasibility
11. Marketing Email Choices
You may unsubscribe from promotional emails at any time.
You may do so by:
- Clicking the unsubscribe link contained in a promotional email, or
- Contacting service@dbmgshop.com
Opting out of marketing emails does not prevent us from sending necessary transactional communications concerning:
- Orders
- Payments
- Shipping
- Delivery
- Returns
- Refunds
- Warranty requests
- Security
- Customer service
12. California Privacy Choices
If you are a California resident and applicable California privacy law applies to our processing, you may have rights including:
- Right to know
- Right to access
- Right to correct
- Right to delete
- Right to opt out of sale or sharing
- Right to limit certain uses of sensitive personal information, where applicable
- Right to non-discrimination for exercising privacy rights
You may submit a request at:
or use applicable privacy controls made available on our Site.
13. Sensitive Personal Information
VELMORA does not intentionally request sensitive personal information that is unnecessary for ordinary ecommerce transactions.
Certain information may nevertheless be treated as sensitive under applicable privacy laws depending on context.
Where applicable law grants you the right to limit certain uses or disclosures of sensitive personal information, you may contact:
VELMORA will evaluate the request in accordance with applicable law.
14. GDPR and Similar Privacy Rights
Where the GDPR or similar data protection laws apply, you may have rights including:
- Right of access
- Right to rectification
- Right to erasure
- Right to restriction of processing
- Right to data portability
- Right to object
- Right to withdraw consent
- Right to object to direct marketing
- Right to lodge a complaint with an applicable supervisory authority
Where processing is based on consent, withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.
15. Authorized Agents
Where applicable law allows it, you may designate an authorized agent to submit certain privacy requests on your behalf.
We may request reasonable evidence that:
- The agent has authority to act for you
- The request is legitimate
- Your identity can be verified
We may contact you directly to confirm authorization where permitted by law.
16. Identity Verification
To protect customers from unauthorized access, deletion, or disclosure of personal information, we may verify your identity before completing certain requests.
Verification may involve confirming:
- Email address
- Order number
- Account information
- Shipping information
- Other information reasonably necessary to match you with the relevant records
We will not request more information than reasonably necessary for verification.
17. Response to Privacy Requests
We will respond to valid privacy requests within the timeframe required by applicable law.
If additional time is legally permitted and reasonably necessary, we may notify you of the extension.
If we cannot complete your request, we may explain the reason where required by law.
18. Appeals
Certain U.S. state privacy laws may provide a right to appeal a decision concerning a privacy request.
If you believe a privacy request was improperly denied and applicable law gives you an appeal right, contact:
and clearly state that you are submitting a privacy appeal.
19. Non-Discrimination
We will not unlawfully discriminate against you for exercising an applicable privacy right.
For example, exercising a privacy right will not, where prohibited by law, result in:
- Denial of goods or services
- Unlawful price differences
- Unlawful service-level differences
- Retaliation
This does not prevent us from offering legally permitted loyalty, promotional, or incentive programs where applicable.
20. Necessary Business Processing
Certain privacy choices do not prevent us from processing information that is reasonably necessary to:
- Process an order
- Complete payment
- Ship products
- Prevent fraud
- Protect account security
- Respond to customer service requests
- Process returns
- Issue refunds
- Provide warranty support
- Comply with applicable law
For example, opting out of advertising-related sharing does not prevent us from sharing your shipping address with a carrier when necessary to deliver your order.
21. Third-Party Privacy Choices
VELMORA may use third-party providers for services such as:
- Shopify ecommerce infrastructure
- Payment processing
- Shipping and fulfillment
- Analytics
- Advertising
- Customer communication
- Fraud prevention
- Website security
Some providers may offer their own privacy controls.
Your choices with VELMORA may not automatically apply to every independent third-party service where that provider processes information under its own legal authority.
You may wish to review applicable third-party privacy settings where relevant.
22. Changes to Your Privacy Choices
You may change certain privacy preferences at any time.
For example, you may:
- Update cookie preferences
- Unsubscribe from marketing
- Submit an opt-out request
- Withdraw consent where applicable
- Submit a correction request
- Request deletion where available
A new preference generally applies prospectively.
Some information may remain in backup, legal, accounting, fraud-prevention, or transaction records where retention is required or permitted by law.
23. Changes to This Page
We may update this Your Privacy Choices page from time to time to reflect changes in:
- Privacy laws
- Shopify functionality
- Our advertising technologies
- Analytics services
- Cookie settings
- Our business practices
- Customer privacy controls
When changes are made, we will revise the Last Updated date at the top of this page.
24. Business and Privacy Contact Information
Brand Name:
VELMORA
Official Website:
dbmgshop.com
Legal Business Name / Store Operator:
Shanxi Xiangyi Network Technology Co., Ltd.
Registered Business Address:
Room 1703, Unit 1, Building 2, Area A
Anyi Residential Community
No. 268 Xingxi Street
Xiguan Subdistrict
Jiexiu City, Jinzhong City
Shanxi Province
China
Privacy Contact Email:
service@dbmgshop.com
Telephone:
+86 18348962178
25. Contact Us
If you want to exercise a privacy choice or have a question about how VELMORA handles your personal information, please contact:
VELMORA
Operated by Shanxi Xiangyi Network Technology Co., Ltd.
Website: dbmgshop.com
Privacy Email: service@dbmgshop.com
Telephone: +86 18348962178
Registered Business Address:
Room 1703, Unit 1, Building 2, Area A
Anyi Residential Community
No. 268 Xingxi Street
Xiguan Subdistrict
Jiexiu City, Jinzhong City
Shanxi Province
China