About Us
Last Updated: September 1, 2026
Welcome to VELMORA
At VELMORA, we believe a good coffee routine should feel simple, reliable, and enjoyable.
VELMORA is a kitchen and coffee-appliance brand focused on products designed around everyday coffee preparation at home.
Our product range primarily includes:
- Coffee machines
- Espresso machines
- Automatic coffee machines
- Drip coffee makers
- Capsule coffee machines
- Coffee cups
- Coffee mugs
- Coffee-serving accessories
- Other coffee-related kitchen products directly connected with brewing and serving
Our goal is to provide practical coffee equipment and accessories that combine thoughtful design, everyday usability, and a clean modern appearance.
Our official website is:
dbmgshop.com
VELMORA is operated by Shanxi Xiangyi Network Technology Co., Ltd.
Our Story
VELMORA was created around a simple idea:
A better coffee experience should begin at home.
For many people, coffee is more than a drink.
It is part of the morning routine.
A short pause during a busy workday.
A reason to sit down with family.
A quiet moment at the beginning or end of the day.
But enjoying good coffee at home should not require complicated equipment or an unnecessarily difficult preparation process.
VELMORA was built to make everyday coffee preparation more approachable.
We focus on coffee machines and related products that are designed to fit naturally into modern kitchens and daily routines.
From compact coffee makers for straightforward daily use to more advanced machines for users who want greater control over their coffee preparation, our product selection is developed around practical household needs.
We also offer coffee cups and related accessories intended to complete the preparation and serving experience.
What VELMORA Stands For
Our brand philosophy is built around four principles.
Practical Design
Every product should serve a clear purpose.
We consider how a coffee machine will actually be used in an everyday kitchen, including factors such as:
- Control layout
- Brewing workflow
- Water access
- Cup placement
- Cleaning
- Storage
- Countertop footprint
- Daily convenience
We believe design should make a product easier to use, not more complicated.
Reliable Everyday Use
Coffee equipment is often used every day.
For that reason, we focus on products intended to provide practical performance for regular household use.
When evaluating products, we consider factors such as:
- Functional consistency
- Construction
- Materials
- User controls
- Cleaning accessibility
- Packaging protection
- Product presentation
Modern Kitchen Aesthetics
Coffee machines often remain permanently visible on the kitchen counter.
VELMORA therefore places importance on both function and appearance.
We aim for products that feel clean, modern, balanced, and suitable for contemporary home kitchens.
A Clear Customer Experience
Buying a coffee machine online should feel straightforward.
We aim to provide customers with clear information about:
- Product functions
- Product use
- Ordering
- Shipping
- Returns
- Warranty
- Care and maintenance
- Customer support
Our customer service team is available to assist before and after purchase.
What We Sell
VELMORA specializes in coffee preparation and serving products for household use.
Our primary categories include:
Coffee Machines
Our coffee machine range may include:
- Espresso machines
- Semi-automatic espresso machines
- Fully automatic coffee machines
- Drip coffee makers
- Capsule coffee machines
- Other household coffee-brewing appliances
Different machines are intended for different preparation styles and user preferences.
We encourage customers to review the specifications and functions of each individual product before purchase.
Coffee Cups and Mugs
We also offer coffee cups, mugs, and related serving products designed for everyday coffee enjoyment.
These products may be selected according to factors such as:
- Capacity
- Material
- Shape
- Handling
- Heat retention
- Ease of cleaning
- Compatibility with different coffee styles
Coffee-Related Kitchen Accessories
Our range may also include accessories directly related to preparing, serving, storing, or maintaining coffee equipment.
We keep our business focused on the coffee and kitchen category rather than unrelated general merchandise.
Our Product Development and Selection Process
VELMORA works with suppliers and manufacturing partners to source, review, develop, and prepare products for sale.
The process may vary by product, but generally includes the following stages.
1. Product and Customer Research
We begin by identifying practical needs related to home coffee preparation.
This may include reviewing:
- Brewing habits
- Kitchen space
- User convenience
- Cleaning requirements
- Product functionality
- Coffee-serving preferences
- Common product-use problems
The purpose is to determine whether a product has a clear place in the VELMORA range.
2. Supplier and Manufacturing Partner Evaluation
We evaluate potential suppliers and manufacturing partners based on relevant factors such as:
- Product capability
- Manufacturing consistency
- Materials
- Construction
- Functional specifications
- Packaging
- Communication
- Production suitability
We do not select products solely on appearance.
The product must also make practical sense for home coffee use.
3. Product Specification Review
Before introducing a product, we may review relevant features such as:
- Brewing functions
- Controls
- Water capacity
- Cup compatibility
- Removable components
- Cleaning requirements
- Product dimensions
- Materials
- Packaging configuration
For coffee cups and accessories, review may focus on:
- Material
- Capacity
- Shape
- Surface finish
- Handling
- Packaging protection
4. Sample and Functional Evaluation
Where appropriate, product samples may be evaluated before broader introduction.
Depending on the product, this may include reviewing:
- Appearance
- Assembly
- Controls
- Brewing operation
- Component fit
- General usability
- Surface finish
- Packaging
- Product consistency
The exact evaluation process depends on the type of product.
5. Production Coordination
VELMORA may work with suppliers and manufacturing partners regarding product specifications, packaging, labeling, presentation, configuration, or other relevant product details.
Production is carried out through the applicable manufacturing partners rather than being represented as production from a VELMORA-owned factory unless expressly stated otherwise.
This allows us to work with manufacturers that specialize in the relevant coffee-appliance and kitchen-product categories.
6. Quality Review
Before products are offered or fulfilled, quality review may include, depending on the item:
- Visual inspection
- Functional review
- Component inspection
- Surface and finish checks
- Packaging checks
- Product consistency review
Because different products have different structures and functions, the exact quality-control process may vary.
7. Packaging and Fulfillment Preparation
Products are packaged according to their size, structure, weight, and fragility.
Coffee machines require greater protection than many smaller kitchen accessories, so packaging may include protective inserts and other measures intended to reduce transportation damage.
Once an order is placed, products are prepared for shipment through the applicable fulfillment and logistics arrangements.
Our Approach to Coffee Machines
We understand that customers may have very different expectations from a coffee machine.
Some want a simple cup of coffee before work.
Some prefer espresso.
Some want a machine that can prepare coffee with minimal manual steps.
Others prefer more control over preparation.
For this reason, VELMORA does not treat every coffee machine as if it were designed for the same customer.
We aim to make product functions clear so customers can compare models and choose based on their actual coffee habits.
Where relevant, individual product pages may explain:
- Brewing method
- Beverage functions
- Machine controls
- Water system
- Coffee preparation process
- Cleaning requirements
- Included accessories
- Intended household use
Product-specific specifications should always be reviewed on the applicable product page.
Our Approach to Quality
For VELMORA, quality is not limited to how a product looks when it is first removed from the box.
We also consider how the product works in an everyday kitchen.
Depending on the item, this may include:
- Ease of operation
- Stability
- Brewing consistency
- Component fit
- Cleaning convenience
- Material feel
- Product finish
- Packaging protection
- Overall usability
We also review customer feedback to help identify opportunities for product, packaging, instructions, or service improvements.
Coffee at Home, Made More Enjoyable
VELMORA is built around the idea that good coffee equipment should become a natural part of everyday life.
A coffee machine should not simply occupy space on a countertop.
It should help make a routine easier.
A coffee cup should not only hold a drink.
It should be comfortable to use and fit naturally into the experience.
That practical philosophy guides how we develop our product range.
Customer Support
We provide customer support for matters including:
- Coffee machine questions
- Product information
- Order status
- Shipping and tracking
- Product setup
- Cleaning and maintenance questions
- Damaged or incorrect products
- Returns
- Refunds
- Warranty inquiries
- General store support
For assistance, please contact:
For order-related inquiries, including your order number will help us locate your purchase more efficiently.
The Relationship Between VELMORA and Our Company
VELMORA is the consumer-facing brand used for our coffee machine and coffee-related product business.
The legal company responsible for operating the VELMORA online store at dbmgshop.com is:
Shanxi Xiangyi Network Technology Co., Ltd.
Shanxi Xiangyi Network Technology Co., Ltd. is responsible for the operation of the online store and related business activities, including product sourcing and coordination, ecommerce operations, customer service, order management, and cooperation with relevant suppliers, manufacturing partners, payment service providers, and logistics providers.
Accordingly:
Brand: VELMORA
Store Operator / Legal Entity: Shanxi Xiangyi Network Technology Co., Ltd.
Customers purchasing through dbmgshop.com are purchasing from the online business operated by Shanxi Xiangyi Network Technology Co., Ltd. under the VELMORA brand.
Legal and Business Information
Brand Name:
VELMORA
Official Website:
dbmgshop.com
Legal Business Name:
Shanxi Xiangyi Network Technology Co., Ltd.
Responsible Person:
Kang Jinhua (康金花)
Registered Business Address:
Room 1703, Unit 1, Building 2, Area A
Anyi Residential Community
No. 268 Xingxi Street
Xiguan Subdistrict
Jiexiu City, Jinzhong City
Shanxi Province
China
Business Address:
Room 1703, Unit 1, Building 2, Area A
Anyi Residential Community
No. 268 Xingxi Street
Xiguan Subdistrict
Jiexiu City, Jinzhong City
Shanxi Province
China
Customer Service Email:
service@dbmgshop.com
Business Contact Email:
service@dbmgshop.com
Telephone:
+86 18348962178
Contact VELMORA
If you have questions about VELMORA, our coffee machines, coffee cups, orders, shipping, returns, warranty, or customer service, please contact us.
VELMORA
Operated by Shanxi Xiangyi Network Technology Co., Ltd.
Responsible Person: Kang Jinhua (康金花)
Website: dbmgshop.com
Email: service@dbmgshop.com
Telephone: +86 18348962178
Registered Business Address:
Room 1703, Unit 1, Building 2, Area A
Anyi Residential Community
No. 268 Xingxi Street
Xiguan Subdistrict
Jiexiu City, Jinzhong City
Shanxi Province
China
VELMORA
Coffee machines and coffee essentials designed for everyday home brewing.