Privacy Policy

Last Updated: September 1, 2026

This Privacy Policy explains how VELMORA (“VELMORA,” “we,” “us,” or “our”) collects, uses, stores, discloses, and protects personal information when you visit dbmgshop.com (the “Site”), purchase our coffee machines, coffee cups, accessories, or related products, create or use an account, communicate with customer service, or otherwise interact with us.

VELMORA is the consumer-facing brand of the online store.

The legal entity operating VELMORA and responsible for the processing of personal information described in this Privacy Policy is:

Shanxi Xiangyi Network Technology Co., Ltd.

For purposes of applicable privacy and data protection laws, including the GDPR where applicable, Shanxi Xiangyi Network Technology Co., Ltd. is the data controller unless otherwise stated.

Legal Business Name:
Shanxi Xiangyi Network Technology Co., Ltd.

Brand:
VELMORA

Official Website:
dbmgshop.com

Registered Business Address:
Room 1703, Unit 1, Building 2, Area A
Anyi Residential Community
No. 268 Xingxi Street
Xiguan Subdistrict
Jiexiu City, Jinzhong City
Shanxi Province
China

Privacy Contact Email:
service@dbmgshop.com

Telephone:
+86 18348962178

This Privacy Policy applies to personal information processed in connection with our online store and related customer services.

1. Personal Information We Collect

The information we collect depends on how you interact with VELMORA.

We collect information that you provide directly to us and certain information automatically when you use our Site.

A. Contact Information

We may collect:

  • Full name
  • Email address
  • Telephone number
  • Billing address
  • Shipping address
  • Country or region
  • Other contact information you voluntarily provide

B. Order and Purchase Information

When you place an order, we may collect:

  • Order number
  • Products purchased
  • Coffee machine model
  • Product variant or configuration
  • Quantity
  • Purchase price
  • Discounts
  • Order date
  • Shipping method
  • Delivery status
  • Tracking information
  • Return information
  • Refund information
  • Warranty or after-sales service information

C. Payment and Transaction Information

Depending on the payment method available at checkout, payment providers may process information including:

  • Cardholder name
  • Billing address
  • Payment method
  • Transaction amount
  • Payment authorization
  • Transaction identifiers
  • Payment status
  • Refund status

VELMORA does not intentionally store complete payment card numbers, PINs, full security codes, or online banking passwords in its ordinary customer service systems.

Sensitive payment credentials are generally processed directly by the applicable payment provider.

D. Customer Service Information

When you contact us, we may collect:

  • Your messages
  • Email correspondence
  • Order inquiries
  • Product questions
  • Complaints
  • Return requests
  • Refund requests
  • Warranty claims
  • Product troubleshooting information
  • Photos or videos you voluntarily provide
  • Other information necessary to respond to your request

E. Account Information

If customer accounts are enabled, we may collect:

  • Account identifier
  • Login-related information
  • Saved addresses
  • Order history
  • Preferences
  • Account settings

F. Marketing Information

If you subscribe to marketing communications or otherwise provide marketing preferences, we may collect:

  • Email address
  • Subscription status
  • Marketing consent
  • Communication preferences
  • Interaction with marketing emails
  • Promotional engagement
  • Campaign-response information

2. Information Collected Automatically

When you visit or interact with dbmgshop.com, we and certain service providers may automatically collect technical and browsing information.

This may include:

  • IP address
  • Browser type
  • Browser version
  • Device type
  • Operating system
  • Device identifiers
  • Cookie identifiers
  • Advertising identifiers
  • Approximate geographic location
  • Language
  • Time zone
  • Referring website or URL
  • Pages viewed
  • Products viewed
  • Search activity
  • Shopping-cart activity
  • Checkout activity
  • Purchase events
  • Clickstream activity
  • Date and time of visits
  • Session duration
  • Advertising interactions
  • Email campaign interactions
  • Website performance information

Shopify's consumer privacy documentation similarly describes processing of contact, device, payment, browsing, cart, purchase and merchant-interaction information when consumers use Shopify-powered stores.

3. How We Collect Information

Information may be collected:

  • Directly from you
  • Through the Shopify ecommerce platform
  • Through checkout
  • Through customer accounts
  • Through cookies
  • Through pixels
  • Through tags
  • Through server logs
  • Through analytics technologies
  • Through advertising technologies
  • Through customer service interactions
  • Through payment providers
  • Through shipping and logistics providers
  • Through fraud-prevention and security providers

4. How We Use Personal Information

We process personal information for legitimate and specified business purposes.

Order Processing and Fulfillment

We may use your information to:

  • Accept orders
  • Confirm orders
  • Process payments
  • Verify payment status
  • Prepare products
  • Arrange fulfillment
  • Ship orders
  • Provide tracking
  • Confirm delivery
  • Process cancellations
  • Manage returns
  • Process refunds
  • Manage exchanges

Customer Service

We use information to:

  • Answer product questions
  • Provide coffee-machine support
  • Respond to customer inquiries
  • Resolve delivery problems
  • Process damaged-product claims
  • Handle returns and refunds
  • Provide warranty support
  • Troubleshoot product issues

Fraud Prevention and Security

We may process information to:

  • Detect suspicious orders
  • Prevent payment fraud
  • Prevent account misuse
  • Verify transactions
  • Identify abnormal activity
  • Protect the Site
  • Investigate security incidents
  • Prevent unauthorized access
  • Protect customers and our business

Website Operation and Optimization

We may use information to:

  • Operate dbmgshop.com
  • Maintain Site functionality
  • Improve navigation
  • Improve checkout
  • Analyze product-page performance
  • Understand customer behavior
  • Identify technical errors
  • Improve Site speed and usability
  • Improve product presentation
  • Evaluate product demand
  • Improve the customer experience

Analytics

Where permitted, we may use analytics information to understand:

  • Site traffic
  • Traffic sources
  • Page performance
  • Products viewed
  • Shopping-cart activity
  • Checkout behavior
  • Conversion rates
  • Customer journeys
  • Sales trends
  • Marketing effectiveness

Marketing and Advertising

Where permitted by applicable law and subject to applicable consent or opt-out requirements, we may use information to:

  • Send promotional emails
  • Recommend products
  • Measure advertising performance
  • Attribute sales to advertising
  • Build advertising audiences
  • Provide targeted or personalized advertising
  • Measure campaign conversions
  • Reduce irrelevant advertising
  • Understand marketing performance

Legal and Compliance Purposes

We may process information to:

  • Maintain accounting records
  • Maintain tax records
  • Comply with applicable laws
  • Respond to lawful requests
  • Establish or defend legal claims
  • Resolve disputes
  • Enforce our policies and agreements

5. GDPR Legal Bases for Processing

Where the GDPR applies, we may rely on one or more of the following legal bases.

Performance of a Contract

Processing may be necessary to:

  • Accept your order
  • Process payment
  • Deliver a product
  • Process a return
  • Issue a refund
  • Provide order-related customer support

Legitimate Interests

We may rely on legitimate interests for activities such as:

  • Fraud prevention
  • Security
  • Improving our store
  • Business analytics
  • Customer support
  • Protecting our legal rights

provided those interests are not overridden by your applicable rights and freedoms.

Consent

We may rely on consent for certain:

  • Marketing communications
  • Non-essential cookies
  • Analytics technologies
  • Personalized advertising

where consent is required.

Legal Obligations

We may process information where necessary to comply with applicable accounting, tax, consumer-protection, regulatory, or legal obligations.

6. Cookies and Similar Technologies

VELMORA and our technology providers may use cookies and similar technologies.

We generally divide these technologies into the following categories.

Necessary Cookies

Necessary cookies support essential Site functions.

They may be used for:

  • Shopping-cart functionality
  • Checkout
  • Customer authentication
  • Session management
  • Security
  • Fraud prevention
  • Payment functionality
  • Store preferences
  • Basic Site operation

Because these technologies may be required for core Site functionality, they cannot always be disabled through Site consent controls.

Analytics Cookies

Analytics technologies may help us understand:

  • Site traffic
  • Customer navigation
  • Product views
  • Page performance
  • Cart activity
  • Checkout activity
  • Conversions
  • Site errors

Marketing and Advertising Cookies

Where enabled and legally permitted, marketing technologies may be used to:

  • Measure advertisements
  • Attribute conversions
  • Understand marketing performance
  • Build audiences
  • Personalize advertising
  • Measure campaign activity

Analytics and marketing cookies may be treated as non-essential cookies and may be subject to consent or opt-out requirements depending on your location.

Shopify provides merchant tools for configuring customer privacy settings, including cookie banners and data-sharing opt-out pages by region.

7. Your Cookie Choices

Depending on your jurisdiction and the configuration of our Site, you may be able to control non-essential technologies through:

  • Cookie preference controls
  • Privacy settings
  • Browser settings
  • Advertising preferences
  • “Do Not Sell or Share My Personal Information” controls
  • Supported opt-out preference signals

Disabling certain technologies may affect personalized features but should not generally prevent essential checkout functionality.

8. Who We Share Personal Information With

We do not disclose personal information indiscriminately.

We may disclose personal information to the following categories of recipients where reasonably necessary for the purposes described in this Privacy Policy.

A. Shopify

Our online store is powered by Shopify.

Shopify may process information relating to:

  • Ecommerce hosting
  • Store infrastructure
  • Checkout
  • Transactions
  • Customer accounts
  • Shopping activity
  • Security
  • Fraud prevention
  • Analytics
  • Payment integrations
  • Store functionality

Shopify explains that when it processes merchant customer data to provide business services to a merchant, it may act at the merchant's direction.

B. Payment Processors

We may share relevant information with:

  • Payment gateways
  • Payment processors
  • Banks
  • Card networks
  • Digital wallet providers
  • Financial institutions

for purposes such as:

  • Payment authorization
  • Transaction processing
  • Fraud prevention
  • Refunds
  • Chargebacks
  • Payment disputes

The actual payment providers applicable to your order are those available at checkout.

C. Shipping and Logistics Providers

We may provide information including:

  • Name
  • Shipping address
  • Telephone number
  • Email address
  • Order details
  • Tracking information

to:

  • Warehouses
  • Fulfillment partners
  • Shipping carriers
  • Courier services
  • Postal operators
  • Logistics technology providers

as necessary to fulfill and deliver orders.

D. Hosting, Infrastructure, and Security Providers

We may share or permit processing of information by providers supporting:

  • Ecommerce hosting
  • Content delivery
  • Cloud infrastructure
  • Cybersecurity
  • Fraud detection
  • Bot prevention
  • Error monitoring
  • Database services
  • Site reliability
  • Technical support

E. Analytics Providers

If analytics services are enabled, providers may receive information such as:

  • IP address
  • Cookie identifiers
  • Device information
  • Page views
  • Product views
  • Cart events
  • Checkout events
  • Purchase events
  • Referral information

We may use Shopify analytics and other analytics services actually enabled on the Site.

F. Advertising and Marketing Platforms

If advertising integrations are enabled, certain advertising providers may receive limited information such as:

  • Cookie identifiers
  • Device identifiers
  • IP address
  • Product views
  • Cart activity
  • Checkout activity
  • Purchase or conversion events
  • Campaign interaction information

This information may be used for advertising measurement, audience creation, attribution, or personalized advertising where permitted.

Only platforms actually enabled and used by VELMORA should be considered active advertising recipients.

If we add or remove advertising integrations, our data practices may change accordingly.

G. Email and Customer Communication Providers

Providers supporting:

  • Order emails
  • Shipping notifications
  • Customer service
  • Marketing email
  • Customer messaging

may process contact information and communication information necessary to provide those services.

H. Fraud and Risk Providers

Information may be shared with providers used for:

  • Fraud scoring
  • Payment risk detection
  • Account protection
  • Abuse prevention
  • Transaction monitoring

I. Professional Advisers

We may disclose relevant information to:

  • Lawyers
  • Accountants
  • Auditors
  • Tax advisers
  • Insurers
  • Other professional advisers

where reasonably necessary.

J. Legal and Government Authorities

Information may be disclosed where reasonably necessary to:

  • Comply with law
  • Respond to court orders
  • Respond to subpoenas
  • Respond to lawful government requests
  • Investigate fraud
  • Protect legal rights or safety

K. Business Transfers

If Shanxi Xiangyi Network Technology Co., Ltd. becomes involved in a:

  • Merger
  • Acquisition
  • Corporate restructuring
  • Financing transaction
  • Sale of assets
  • Insolvency proceeding

personal information may be transferred as part of that transaction subject to applicable law.

9. Sale or Sharing of Personal Information

VELMORA does not sell personal information for money.

However, certain disclosures to advertising or analytics providers may potentially be classified as a “sale” or “sharing” under U.S. privacy laws even where no money changes hands.

Where the CCPA applies, California consumers have rights including the right to know, delete, opt out of sale or sharing, and receive non-discriminatory treatment for exercising their privacy rights.

Where required and applicable, you may be provided with mechanisms such as:

Do Not Sell or Share My Personal Information

or other privacy-preference controls.

10. Global Privacy Control

Where required by applicable law and technically supported, VELMORA may recognize qualifying browser-based opt-out preference signals such as:

Global Privacy Control (GPC)

California's current CCPA guidance recognizes GPC as a means of communicating a consumer's request to opt out of sale or sharing.

11. GDPR Privacy Rights

Where the GDPR applies, you may have rights including:

Right to Be Informed

You may receive information about how your personal information is processed.

Right of Access

You may request access to personal information we hold about you.

Right to Rectification

You may request correction of inaccurate or incomplete information.

Right to Erasure

You may request deletion in circumstances provided by law.

Right to Restrict Processing

You may request restriction of certain processing.

Right to Data Portability

You may request certain information in a portable format.

Right to Object

You may object to certain processing, including direct marketing.

Right to Withdraw Consent

Where processing is based on consent, you may withdraw that consent.

Right to Lodge a Complaint

You may have the right to complain to an applicable data protection authority.

These reflect the core data-subject rights described by the European Commission under the GDPR.

12. California Privacy Rights — CCPA/CPRA

If you are a California resident and the CCPA applies to VELMORA's processing of your information, you may have rights including:

  • The right to know categories of personal information collected
  • The right to know sources of personal information
  • The right to know purposes of collection or use
  • The right to know categories of third parties receiving information
  • The right to access certain personal information
  • The right to request deletion, subject to legal exceptions
  • The right to request correction of inaccurate information
  • The right to opt out of sale or sharing
  • The right to limit certain uses of sensitive personal information where applicable
  • The right not to receive unlawful discriminatory treatment for exercising privacy rights

California's Attorney General describes the CCPA as providing consumers control over collection, use and sharing of their personal information, including opt-out rights relating to sale or sharing.

13. Other U.S. State Privacy Rights

Residents of other U.S. states may have additional privacy rights under applicable state laws.

Depending on your state, these may include rights to:

  • Access personal information
  • Correct information
  • Delete information
  • Obtain portable data
  • Opt out of targeted advertising
  • Opt out of certain sales of personal information
  • Appeal certain privacy-request decisions

We will process valid requests as required by applicable law.

14. How to Exercise Your Privacy Rights

To make a privacy request, contact:

service@dbmgshop.com

Please clearly describe the privacy right you wish to exercise.

We may request information reasonably necessary to:

  • Locate relevant records
  • Verify your identity
  • Protect your account
  • Prevent fraudulent requests

Where legally permitted, an authorized agent may submit a request on your behalf.

We will respond within the period required by applicable law.

15. Marketing Choices

You may unsubscribe from promotional emails by:

Opting out of marketing does not prevent us from sending necessary transactional communications such as:

  • Order confirmations
  • Payment notices
  • Shipping notices
  • Return communications
  • Refund information
  • Warranty messages
  • Security notifications

16. Data Retention

VELMORA retains personal information only for as long as reasonably necessary for the purposes for which it was collected and to satisfy applicable legal, accounting, tax, fraud-prevention, dispute-resolution, and business requirements.

Our general retention framework is as follows.

Order and Transaction Records

Order, payment-related, shipping, return, accounting, and transaction records may generally be retained for up to:

7 years after the relevant transaction

where reasonably necessary for tax, accounting, payment disputes, fraud prevention, or legal compliance.

Customer Service Records

Customer service communications may generally be retained for up to:

3 years after the matter is resolved

unless a longer period is reasonably necessary because of a warranty claim, dispute, chargeback, litigation, or legal obligation.

Customer Account Information

Account information may generally be retained:

For as long as your customer account remains active and for a reasonable period afterward

unless earlier deletion is required or requested and no lawful retention exception applies.

Warranty Information

Warranty and product-support records may be retained for:

The applicable warranty period and a reasonable period afterward

where necessary to establish the history and resolution of a claim.

Marketing Information

Marketing information may generally be retained until:

You unsubscribe, withdraw consent, or otherwise opt out

We may retain limited suppression records afterward so that we can respect your request not to receive further marketing.

Fraud and Security Information

Fraud, abuse, security, and risk information may be retained for as long as reasonably necessary to:

  • Detect repeated fraud
  • Protect our systems
  • Investigate security incidents
  • Maintain transaction integrity
  • Comply with law

Cookie and Analytics Information

Retention periods for cookies and analytics information vary according to:

  • Cookie type
  • Provider
  • Site configuration
  • Applicable privacy settings

We aim to avoid retaining such information longer than reasonably necessary for the relevant analytics, security, or marketing purpose.

When information is no longer required, we may:

  • Delete it
  • Anonymize it
  • Aggregate it
  • Securely dispose of it

The actual retention schedule should correspond with VELMORA's operational, tax, accounting, payment, Shopify-app, analytics and advertising settings.

17. Data Security

VELMORA uses reasonable administrative, organizational, and technical measures intended to protect personal information.

Depending on the system involved, safeguards may include:

  • HTTPS/TLS encryption
  • Secure checkout infrastructure
  • Payment-provider security
  • Access controls
  • Account authentication
  • Fraud monitoring
  • Risk screening
  • Restricted access to customer information
  • Security monitoring
  • Service-provider safeguards

However, no internet transmission, website, database, or storage system can be guaranteed to be completely secure.

We therefore cannot guarantee absolute security.

18. Payment Security

Sensitive payment information is generally handled by authorized payment processors rather than through ordinary VELMORA customer service systems.

Please never send us:

  • Full payment-card number
  • PIN
  • Full CVV/security code
  • Online banking password

through email.

19. International Data Transfers

Shanxi Xiangyi Network Technology Co., Ltd. is located in China, while VELMORA serves customers in the United States and may use service providers operating internationally.

Accordingly, personal information may be transferred to or processed in countries other than your country of residence.

These countries may have data-protection laws that differ from those in your jurisdiction.

Where applicable law requires specific safeguards for international data transfers, we will seek to use appropriate contractual, organizational, or legal transfer mechanisms.

20. Children’s Privacy

VELMORA is intended for a general adult consumer audience and is not directed toward children under the age of 13.

We do not knowingly collect personal information directly from children under 13 for purposes of selling coffee machines or related products.

If you believe that a child has provided personal information without appropriate authorization, contact:

service@dbmgshop.com

We will review the request and take appropriate action where required by law.

21. Third-Party Websites

Our Site may contain links to independent third-party websites or services.

VELMORA does not control the privacy practices of those independent third parties.

We encourage customers to review the applicable privacy policy before providing information directly to another website or provider.

22. Automated Security and Fraud Screening

Orders may be subject to automated or manual risk analysis.

Information considered may include:

  • Payment status
  • IP address
  • Device information
  • Order history
  • Billing and shipping addresses
  • Order value
  • Transaction patterns
  • Risk indicators supplied by Shopify or payment providers

This processing may be used to help detect potentially fraudulent or unauthorized transactions.

Where applicable law grants rights concerning solely automated decisions with significant effects, those rights remain available.

23. Privacy Policy Changes

We may update this Privacy Policy to reflect changes in:

  • Our Site
  • Business operations
  • Shopify services
  • Payment providers
  • Shipping providers
  • Analytics technologies
  • Advertising integrations
  • Legal requirements
  • Privacy practices

When this Privacy Policy is updated, we will revise the:

Last Updated

date at the top of this page.

We encourage customers to review the policy periodically.

24. Data Controller

For purposes of applicable privacy law, the data controller responsible for VELMORA's processing described in this Privacy Policy is:

Shanxi Xiangyi Network Technology Co., Ltd.

Registered Address:
Room 1703, Unit 1, Building 2, Area A
Anyi Residential Community
No. 268 Xingxi Street
Xiguan Subdistrict
Jiexiu City, Jinzhong City
Shanxi Province
China

25. Contact Us About Privacy

If you:

  • Have questions about this Privacy Policy
  • Want to access your personal information
  • Want to request correction
  • Want to request deletion
  • Want to exercise a GDPR right
  • Want to exercise a CCPA right
  • Want to withdraw consent
  • Want to object to certain processing
  • Have a privacy complaint

please contact:

VELMORA
Operated by Shanxi Xiangyi Network Technology Co., Ltd.

Privacy Contact Email:
service@dbmgshop.com

Official Website:
dbmgshop.com

Telephone:
+86 18348962178

Registered Business Address:
Room 1703, Unit 1, Building 2, Area A
Anyi Residential Community
No. 268 Xingxi Street
Xiguan Subdistrict
Jiexiu City, Jinzhong City
Shanxi Province
China