Privacy Notice

Last Updated: September 1, 2026

This Privacy Notice explains how VELMORA (“VELMORA,” “we,” “us,” or “our”) collects, uses, discloses, stores, and protects personal information when you visit dbmgshop.com, purchase our coffee machines or related products, communicate with us, or otherwise interact with our online store and services.

VELMORA is operated by Shanxi Xiangyi Network Technology Co., Ltd.

For purposes of applicable data protection laws, including where applicable the General Data Protection Regulation (“GDPR”) and similar privacy laws, the data controller responsible for the personal information described in this Privacy Notice is:

Shanxi Xiangyi Network Technology Co., Ltd.

Registered Address:
Room 1703, Unit 1, Building 2, Area A
Anyi Residential Community
No. 268 Xingxi Street
Xiguan Subdistrict
Jiexiu City, Jinzhong City
Shanxi Province
China

Privacy Contact Email:
service@dbmgshop.com

Telephone:
+86 18348962178

By using our Site, you acknowledge the data practices described in this Privacy Notice.

1. Information We Collect

We collect personal information that you provide directly to us and certain information that is collected automatically when you use our Site.

The information collected depends on how you interact with VELMORA.

A. Contact Information

When you place an order, contact customer service, create an account, or otherwise interact with us, we may collect:

• Full name
• Email address
• Telephone number
• Billing address
• Shipping address
• Country or region
• Other contact details you voluntarily provide

B. Order and Purchase Information

When you purchase a coffee machine, accessory, or other product from VELMORA, we may collect:

• Order number
• Products purchased
• Product variations
• Quantity
• Purchase price
• Discounts
• Shipping method
• Delivery status
• Order date
• Return or refund information
• Transaction status

C. Payment-Related Information

Payment information is generally processed through the payment providers available through our Shopify checkout.

We may receive limited payment-related information, such as:

• Payment method used
• Billing address
• Transaction status
• Payment authorization status
• Limited transaction identifiers
• Refund information

VELMORA does not intentionally store complete payment card numbers, full card security codes, or online banking passwords in its ordinary customer service systems.

Sensitive payment credentials are generally handled directly by the applicable payment processor.

D. Customer Service Information

If you contact us, we may collect:

• Email correspondence
• Customer service messages
• Product questions
• Complaint information
• Return or refund requests
• Warranty-related information
• Photographs or videos you voluntarily provide
• Other information needed to resolve your request

E. Account Information

If customer accounts are enabled on our Site, we may collect:

• Account identifier
• Login-related information
• Saved addresses
• Order history
• Customer preferences
• Account settings

F. Marketing Information

If you subscribe to marketing or otherwise provide marketing consent, we may collect:

• Email address
• Subscription status
• Marketing preferences
• Consent records
• Engagement with marketing communications
• Promotional campaign interactions

G. Device and Browsing Information

When you visit dbmgshop.com, certain technical information may be collected automatically.

This may include:

• IP address
• Browser type
• Device type
• Operating system
• Device identifiers
• Cookie identifiers
• Approximate geographic location
• Language settings
• Referring URL
• Pages viewed
• Products viewed
• Search activity
• Shopping cart activity
• Checkout activity
• Clickstream information
• Session duration
• Date and time of visits
• Interaction with advertisements or marketing campaigns

H. Cookies and Similar Technologies

We and certain technology providers may use:

• Cookies
• Pixels
• Tags
• Software development kits
• Server logs
• Local storage
• Similar tracking technologies

These technologies may be used to operate the Site, remember preferences, measure performance, prevent fraud, understand customer behavior, and support marketing.

2. How We Use Personal Information

We may use personal information for the following purposes.

Order Processing

We use information to:

• Accept and process orders
• Confirm purchases
• Process payments
• Prepare products for shipment
• Arrange delivery
• Provide tracking information
• Process returns
• Issue refunds
• Manage warranty requests

Customer Service

We use information to:

• Respond to inquiries
• Resolve order issues
• Assist with product questions
• Handle damaged-product claims
• Process returns and refunds
• Provide warranty and after-sales support

Fraud Prevention and Security

We may use information to:

• Detect suspicious transactions
• Prevent payment fraud
• Protect customer accounts
• Detect unauthorized activity
• Protect our Site
• Investigate security incidents
• Enforce our Terms of Service

Website Operation and Improvement

We may use information to:

• Operate our Shopify store
• Improve website navigation
• Improve checkout
• Measure page performance
• Identify technical errors
• Understand customer behavior
• Improve product presentation
• Analyze sales performance
• Improve our coffee machine and accessory offerings

Analytics

Where permitted, we may use analytics technologies to understand:

• Number of visitors
• Traffic sources
• Product-page activity
• Conversion behavior
• Cart activity
• Checkout activity
• Advertising performance
• Website usability

Analytics information may be collected through Shopify and other analytics tools configured on our Site.

Advertising and Marketing

Subject to applicable law and your privacy choices, we may use information to:

• Send promotional emails
• Recommend products
• Measure advertising effectiveness
• Create advertising audiences
• Deliver interest-based advertising
• Measure conversions
• Understand campaign performance
• Prevent repeated or irrelevant advertising

Legal and Compliance Purposes

We may process information where necessary to:

• Comply with laws
• Maintain accounting and tax records
• Respond to lawful government requests
• Establish or defend legal claims
• Resolve disputes
• Prevent unlawful activity
• Enforce contractual rights

3. Legal Bases for Processing

Where the GDPR or another law requiring a legal basis applies, we may process personal information on the following bases:

Performance of a Contract

For example, where processing is necessary to:

• Complete your purchase
• Process payment
• Ship your coffee machine
• Handle a return
• Provide customer support relating to your order

Legitimate Interests

We may process information when reasonably necessary for legitimate business interests, such as:

• Fraud prevention
• Website security
• Customer service
• Business analytics
• Improving our Site
• Understanding product performance

provided those interests are not overridden by your rights.

Consent

We may rely on consent for certain activities, including:

• Non-essential cookies
• Certain analytics
• Personalized advertising
• Email marketing

where applicable law requires consent.

You may withdraw consent where legally permitted.

Legal Obligations

We may process information where necessary to comply with:

• Tax obligations
• Accounting requirements
• Legal requests
• Consumer protection requirements
• Other applicable laws

4. Cookies

Our Site may use both necessary and non-essential cookies.

Necessary Cookies

Necessary cookies help support essential functions such as:

• Shopping cart operation
• Checkout
• Security
• Fraud prevention
• Customer authentication
• Session management
• Store preferences

These technologies may be necessary for the Site to function properly.

Analytics Cookies

Analytics cookies may help us measure:

• Traffic
• Page views
• Shopping behavior
• Conversion rates
• Website performance

Depending on our current store configuration, analytics services may be provided by Shopify or other analytics providers enabled on the Site.

Advertising and Marketing Cookies

Where enabled and permitted by law, advertising technologies may collect information about:

• Pages visited
• Products viewed
• Purchases
• Cart activity
• Advertising interactions
• Device or cookie identifiers

This information may be used to measure campaigns and deliver more relevant advertising.

Where required, non-essential cookies will be subject to applicable consent or opt-out controls.

Shopify provides merchants with customer privacy tools such as cookie banners and data-sharing opt-out controls that can be configured by region.

5. Third Parties With Whom We May Share Information

We do not disclose personal information indiscriminately.

We may disclose information to third parties where reasonably necessary to operate our store, process transactions, deliver orders, analyze performance, conduct permitted marketing, protect our business, or comply with law.

The categories below describe these disclosures in greater detail.

A. Shopify

Our ecommerce store is powered by Shopify.

Shopify may process customer information in connection with:

• Ecommerce hosting
• Store infrastructure
• Checkout
• Customer accounts
• Security
• Fraud prevention
• Analytics
• Payments and payment integrations
• Shop and Shop Pay services where applicable

Shopify separately describes the personal information it may receive from consumers interacting with Shopify-powered merchants, including contact information, device information, browsing activity, privacy preferences, and related information.

B. Payment Processors and Financial Institutions

We may share transaction-related information with:

• Payment gateways
• Card processors
• Banks
• Card networks
• Digital wallet providers
• Fraud-prevention services

These providers process information necessary to authorize payments, detect fraud, issue refunds, or resolve disputes.

The actual payment providers available to you are those displayed during checkout.

C. Shipping, Fulfillment, and Logistics Providers

We may disclose information such as:

• Recipient name
• Shipping address
• Telephone number
• Email address
• Order details
• Delivery information

to:

• Fulfillment partners
• Warehouses
• Shipping carriers
• Postal operators
• Courier services
• Logistics technology providers

as necessary to fulfill and deliver orders.

D. Analytics Providers

We may use analytics providers to measure Site performance and customer behavior.

Depending on the tools actually enabled on our Site, analytics providers may receive:

• IP address
• Device information
• Cookie identifiers
• Page-view information
• Referral information
• Cart and checkout events
• Purchase or conversion events

This may include Shopify's built-in analytics and any additional analytics services that we configure on the Site.

If we enable a third-party analytics platform such as Google Analytics or another provider, that provider may process information according to its own privacy terms and our configuration.

E. Advertising Platforms

Where advertising technologies are enabled, permitted by law, and subject to applicable consent or opt-out requirements, we may disclose limited information to advertising platforms used to promote VELMORA.

Such information may include:

• Cookie or device identifiers
• IP address
• Pages viewed
• Products viewed
• Cart events
• Checkout events
• Purchase events
• Campaign interactions
• Hashed or otherwise protected identifiers where supported

Advertising platforms may use this information to:

• Measure conversions
• Attribute purchases to advertisements
• Build advertising audiences
• Prevent repeated advertising
• Deliver or personalize advertisements

Only advertising platforms actually configured or used by VELMORA should be considered active recipients of customer information.

F. Email and Customer Communication Providers

If we use third-party services for:

• Transactional emails
• Shipping notifications
• Marketing emails
• Customer support
• Customer messaging

those providers may process relevant contact and communication information necessary to provide those services.

G. Security and Fraud-Prevention Providers

We may disclose relevant information to providers that help us:

• Detect fraudulent payments
• Monitor suspicious activity
• Protect accounts
• Prevent automated abuse
• Maintain website security
• Investigate security incidents

H. Website Hosting and Technical Service Providers

In addition to Shopify, information may be processed by vendors supporting:

• Cloud infrastructure
• Content delivery
• Database services
• Error monitoring
• Technical support
• Website functionality
• Applications installed on our Shopify store

Only information reasonably necessary for those services is intended to be disclosed.

I. Professional Advisers

We may disclose information where necessary to:

• Lawyers
• Accountants
• Auditors
• Tax advisers
• Insurers
• Other professional advisers

for legitimate business, legal, accounting, compliance, or dispute-resolution purposes.

J. Government and Legal Authorities

We may disclose information when reasonably necessary to:

• Comply with applicable law
• Respond to a subpoena or court order
• Respond to lawful government requests
• Investigate suspected fraud
• Protect legal rights
• Protect customer or public safety

K. Corporate Transactions

If Shanxi Xiangyi Network Technology Co., Ltd. undergoes a:

• Merger
• Acquisition
• Reorganization
• Financing
• Sale of business assets
• Insolvency proceeding

personal information may be transferred as part of that transaction in accordance with applicable law.

6. Important Notice About Analytics and Advertising Providers

Because Shopify merchants can add, remove, or replace applications, analytics services, and advertising integrations over time, the exact list of technology providers may change.

VELMORA intends to disclose and manage active analytics and advertising technologies through applicable privacy notices, consent controls, Shopify settings, or other disclosures where required.

We do not intend this Privacy Notice to suggest that every commonly available advertising or analytics platform is currently installed on our Site.

This section is important because an accurate privacy notice should reflect the tools actually enabled on dbmgshop.com.

7. Sale or Sharing of Personal Information

VELMORA does not sell personal information for money.

However, under certain U.S. privacy laws, disclosures of identifiers, browsing activity, or advertising information to third-party advertising providers may potentially be treated as a “sale” or “sharing” even where no money is exchanged.

Where applicable law provides an opt-out right, eligible consumers may request to opt out of such sale or sharing.

California's CCPA provides qualifying consumers with rights including the right to know, delete, correct, opt out of sale or sharing, limit certain uses of sensitive personal information, and receive non-discriminatory treatment for exercising privacy rights.

Where available on our Site, customers may use applicable:

• Cookie preference tools
• Privacy preference controls
• “Do Not Sell or Share My Personal Information” mechanisms
• Supported opt-out preference signals

Subject to applicable law and our technical configuration.

8. Global Privacy Control

Where required by applicable law and technically supported, we may recognize qualifying browser-based privacy preference signals such as Global Privacy Control (“GPC”).

California specifically recognizes GPC as a mechanism consumers can use to communicate an opt-out preference regarding sale or sharing.

9. Your Privacy Rights

Depending on where you live, you may have legal rights regarding your personal information.

U.S. Privacy Rights

Depending on applicable state law, you may have the right to:

• Request information about personal data collected
• Request access to personal information
• Request correction of inaccurate information
• Request deletion
• Obtain information about categories of third parties receiving information
• Opt out of certain targeted advertising
• Opt out of sale or sharing where applicable
• Obtain a portable copy of certain information
• Appeal certain privacy-request decisions where applicable
• Exercise rights without unlawful discrimination

California Residents

Where the CCPA applies, California consumers may have rights including:

• Right to know
• Right to access
• Right to delete
• Right to correct
• Right to opt out of sale or sharing
• Right to limit certain uses of sensitive personal information
• Right to non-discrimination

California's Attorney General describes these rights and businesses' related notice and response obligations.

GDPR Rights

If the GDPR applies to your information, you may have rights including:

• Right to be informed
• Right of access
• Right to rectification
• Right to erasure
• Right to restriction of processing
• Right to data portability
• Right to object
• Right to withdraw consent
• Right to object to direct marketing
• Right to lodge a complaint with a supervisory authority

The European Commission confirms these core GDPR rights and notes that qualifying requests generally must be handled without undue delay and, in principle, within one month.

10. How to Exercise Your Privacy Rights

To submit a privacy request, contact:

service@dbmgshop.com

Please state the nature of your request and provide enough information for us to identify the relevant account, order, or customer record.

Depending on the request, we may need to verify your identity before disclosing, deleting, or modifying personal information.

Verification may involve confirming:

• Email address
• Order information
• Account information
• Other information reasonably necessary to prevent unauthorized access

We will respond within the timeframe required by applicable law.

Where permitted, an authorized agent may submit a request on your behalf, although additional verification may be required.

11. Marketing Choices

You may unsubscribe from promotional email communications at any time by:

• Selecting the unsubscribe link in the marketing email, or
• Contacting us at service@dbmgshop.com

Even if you opt out of promotional communications, we may still send non-promotional messages necessary to manage:

• Orders
• Shipping
• Payments
• Returns
• Security
• Customer service
• Other transactional matters

12. Data Retention

We retain personal information only for as long as reasonably necessary for:

• Fulfilling orders
• Providing customer service
• Processing returns and warranties
• Maintaining business records
• Preventing fraud
• Resolving disputes
• Enforcing agreements
• Meeting tax, accounting, and legal obligations

Retention periods may vary depending on the type of information.

For example:

Order and transaction records may be retained for the period reasonably required for accounting, tax, payment, fraud-prevention, and legal purposes.

Customer service records may be retained for a reasonable period after the matter is resolved.

Marketing information may be retained until you unsubscribe or withdraw applicable consent, after which limited suppression records may be retained to honor your preference.

Security records may be retained where reasonably necessary to investigate or prevent abuse.

When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it.

13. International Data Transfers

VELMORA is operated by Shanxi Xiangyi Network Technology Co., Ltd., which is located in China.

Our ecommerce platform, payment providers, analytics providers, advertising providers, logistics partners, and other service providers may operate in different countries.

As a result, personal information may be processed outside the jurisdiction where you live.

Where applicable law requires safeguards for international transfers, we will seek to rely on appropriate transfer mechanisms or contractual protections.

14. Data Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information against:

• Unauthorized access
• Unauthorized disclosure
• Loss
• Misuse
• Alteration
• Destruction

Security measures may include:

• HTTPS/TLS encrypted connections
• Access controls
• Secure payment processing
• Fraud monitoring
• Account-security controls
• Service-provider security measures
• Restricted access to customer information

Shopify also describes security, privacy, retention, and international data handling practices within its own privacy framework.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

We therefore cannot guarantee absolute security.

15. Children’s Privacy

Our Site is intended for a general adult shopping audience and is not directed toward children under the age of 13.

We do not knowingly collect personal information directly from children under 13 for the purpose of selling our products.

If you believe a child has provided us with personal information without appropriate authorization, please contact:

service@dbmgshop.com

We will review the matter and take appropriate action where required by law.

16. Third-Party Websites

Our Site may contain links to third-party websites or services.

Those third parties may have privacy practices that differ from ours.

VELMORA is not responsible for the privacy practices of independent third-party websites, and we encourage customers to review those providers' privacy notices before submitting personal information.

17. Changes to This Privacy Notice

We may update this Privacy Notice periodically to reflect changes in:

• Our business
• Shopify services
• Payment providers
• Logistics providers
• Analytics technologies
• Advertising integrations
• Legal requirements
• Privacy practices

When we make changes, we will revise the Last Updated date at the top of this page.

We encourage you to review this Privacy Notice periodically.

18. Data Controller and Contact Information

For purposes of applicable privacy and data protection laws, the data controller is:

Shanxi Xiangyi Network Technology Co., Ltd.

Brand: VELMORA

Official Website:
dbmgshop.com

Privacy Contact Email:
service@dbmgshop.com

Telephone:
+86 18348962178

Registered Business Address:
Room 1703, Unit 1, Building 2, Area A
Anyi Residential Community
No. 268 Xingxi Street
Xiguan Subdistrict
Jiexiu City, Jinzhong City
Shanxi Province
China

For questions about this Privacy Notice, your personal information, or your privacy rights, please contact:

service@dbmgshop.com